* * * * * * * * TERRIE’S (TOURISM) TAKE – BY TERRIE LLOYD * * * * * *
A bi-weekly focused look at the tourism sector in Japan, by Terrie
Lloyd, a long-term technology and media entrepreneur living in Japan.
(http://www.terrielloyd.com)

Tourism Sector Edition Sunday, Jun 26, 2016, Issue No. 855

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+++ A Respectful Foreign Interpretation of the Tea Ceremony

Back in March 2014 in Terrie’s Take 748 I wrote about Japanese green
tea, matcha, and how remarkable it is. Not only does the herb have one
of the highest antioxidant ratings of any natural food, its unique taste
is spreading alongside sushi, miso, and wasabi – converting millions to
a healthier, more flavorful Japanese-style diet. It is probably safe to
say that matcha is also one of the few foods in the world to also be an
art form and a philosophy – although I suppose that Belgian (or Swiss)
chocolate might be a close competitor! :-)

My Japan Travel business is experiencing strong demand for custom tours
and in our one-on-one phone consulting process, we quickly get through
the hotels and sightseeing must-stays and must-sees, then wind up with
what to actually do. Customers most commonly tell us that they want to
do something very Japanese – something which is both memorable and
artistic. If the customer is a first-timer to Japan, my consultants will
usually list in order of preference: being entertained by a real geisha,
having dinner with a sumo wrestler, watching a ninja workout, and going
to a Kabuki performance. These are all highly memorable experiences, but
they are also very visual and stimulative – almost theme-park-esque,
which makes them in fact the exact flip side of the understated core
persona of most Japanese.

Instead, if you want to capture the essence of Japanese spirit you also
need arts with a dash of stoicism, nuanced values, and a direct
connection to Buddhist or Shinto philosophy. These art forms are by
their very nature less entertaining, but can nonetheless be memorable
providing the thinking behind them is explained. Noh would be a leading
contender for a deep dive into the collective Japanese psyche, as would
Ikebana (flower arrangement), pottery making, and of course the tea
ceremony.

[Continued below…]

———— Japan Travel Group Tour Services ————-

Japan Travel KK is pleased to announce the formal launch of our travel
agency business, beginning with inbound services for overseas tour
groups. We are one of Japan’s few foreign-owned inbound DMCs to look
after groups of 10-30, and we have already assisted school, business,
special interest, and extended family groups. We specialize in creating
unique experiences by crafting a blend of memorable destinations,
dining, activities, guide, and transport options.

What does your group want to do? Drive private cars in a convoy around
Hokkaido for a week while visiting remote onsen? Board buses and
experience a series of mountain-side sake breweries and whiskey
distilleries? Cycle for 5 days around the rustic shoreline of Noto
Peninsula in Ishikawa-ken? Take a simple Tokyo-Kyoto tour but with only
vegan or halal dining? We can arrange any of these tours, combining them
with our signature 24×7 multilingual support center, SIM cards, and
multilingual guides.

If you have a group needing assistance, we invite them to contact us at:
tours@japantravel.com.
Or visit our pages at: http://japantravel.co.jp/en/about/travel-agency/
———————————————————–

The Japanese tea ceremony came into being with the return of early
Buddhist monks from China. Wikipedia says the first recorded evidence of
tea in Japan was in the 9th century when Buddhist monk Eichu served tea
to the Emperor Saga. However, it really started gaining popularity in
the 12th and 13th centuries after another monk, Eisai, introduced the
frothy green tea preparation method, along with seeds that became the
start of tea plantations in Kyoto (Uji).

Why Uji? Well apparently Eisai left some of his precious seeds to be
grown at Kazanji Temple. The high priest at the time, Myoe, recognized
the value of Eisei’s gift and after the seeds sprouted he had them
transplanted to Uji, where the river ensured a suitable moderate climate
for successful tea growing. Uji after that became the center of tea
growing in Japan, and over the following centuries provided much of the
evolution of techniques and technologies that make matcha such a unique
product today.

But what about matcha as an art form? Well as you can guess from the
potted history above, Buddhism played a big part in the dissemination of
tea drinking around the country. It follows that as the samurai class
rose in stature, it wanted a culture it could call its own online collaboration tools. Following a
book written by the monk Eisai in 1214, called Kissa Yojoki (How to Stay
Healthy by Drinking Tea), the cues he offered evolved into a somewhat
severe but popular aesthetic among the upper classes that honored
humility, simplicity, imperfection, and emptiness of ego.

The tea ceremony provided a nice stage to demonstrate the ideals of the
age, growing evermore ritualized and subtle as it evolved. By the 16th
century tea drinking had become popular all over Japan, and amongst the
wealthy and cultured, matcha and the tea ceremony became an artistic
expression of human harmony, purity, and tranquility — all values in
short supply during an age when life was often brutal and short. Perhaps
because it developed as such an understated art form, the tea ceremony
was able to last another few hundred years relatively untouched, even as
the world around it changed so dramatically.

But even in tea ceremony, some things have changed, and one of the most
significant of these has been the arrival of foreigners who are willing
to so thoroughly immerse themselves in the culture that they have become
qualified to share the most refined arts with others not born here. One
such outstanding practitioner of traditional tea ceremony is Belgian
national Tyas Huybrechts.

Huybrechts discovered Japan as a teenager, both through kendo
(swordsmanship) and reading Yoshikawa Eiji novels. He eventually earned
a masters in Japanese Literature and started his tea apprenticeship by
working at a tea merchant in Uji. Somewhere along the way he realized
that his life work would be the sharing of the magic of the tea ceremony
with other non-Japanese. Today he runs a tea ceremony school and
tea-selling business. I asked Huybrechts to share a few words about the
tea ceremony and what makes it special.

TT: Of all the things to learn about Japanese culture, why the tea ceremony?

Huybrechts: Of all Japan’s traditional spiritual pursuits, none
synthesizes a greater number of artistic practices than the Tea
Ceremony. In its fullest form it combines flower arrangement,
calligraphy, ceramics, lacquer work, architecture, garden-design,
cuisine, incense use, and much more.

TT: Why create lessons based on traditional tea ceremony, when the macro
trend is to make Japanese culture more accessible?

Huybrechts: I feel that Kyoto is turning into a big theme park, where
traditional performing arts and venues have become mere attractions.
This is not necessarily a bad thing, but it does mean that visitors miss
out on the real experiences, the truths, they could otherwise be
discovering.

TT: But aren’t you in a sense also contributing to the
over-commercialization of the tea ceremony with your lessons and outreach?

Huybrechts: While there are some Japanese tea ceremony instructors who
over-commercialize the ceremony by shortening it to just 40 minutes, we
believe that with sincere intentions and with the credentials and skills
earned the hard way, that we will be able to introduce people to the
deepest experiences to be had in a tea ceremony. Yes, this will take
them more time, but the resulting self-awakening is worth it.

TT: How does this play with other tea masters?

Huybrechts: Having a purist approach, we haven’t run into any opposition
from other tea masters regarding our plans. On the contrary, most sensei
we speak with actively encourage us in our efforts.

TT: What got you hooked on tea ceremony in the first place?

Huybrechts: Ever since I started practicing tea ceremony I felt a sense
of peace. I am in a different world, a different state of mind when I am
in a tea environment, and when I am serving. In a tea environment,
everyone is equal. Everyone is respected regardless of rank, status,
gender, or nationality. Constant care is taken in making everyone
comfortable, and appreciation is always expressed for such
consideration. I believe that we could all learn something from this
level of human interaction, if only it occurred on a larger scale.

TT: What is your lifelong goal?

Huybrechts: Through tea-ceremony and sharing a cup of tea, I want to
introduce the essence of tea ceremony to as many people possible, hoping
the experience will provide even the slightest of inspirations to help
change their lives for the better.

You can find out more about Huybrechts and his dedication to the
dissemination of tradition tea ceremony culture here:

Websites:
– Official website of the tea-ceremony workshop: http://bit.ly/28ZMlVV
– The Tea Crane (his organic tea web store): http://bit.ly/28XfWBw
– Huybrecht’s tea-ceremony activities: http://bit.ly/28Wk4fA

…The information janitors/

———————————————————–

—————— ICA Event – July 21st——————-

Speaker: Takahiro Hatajima – Senior Consultant, Nomura Research
Institute, Ltd.
Title: “Evolution of Blockchain to Disrupt Financial Services Industry”

Details: Complete event details at http://www.icajapan.jp/
Date: Thursday July 21st, 2016
Time: 6:30pm Doors open, Buffet Dinner included and Cash Bar
Cost: 4,000 yen (members), 6,000 yen (non-members) Open to all. No sign
ups at the door!!!!!!!
RSVP: By 5pm on Friday 15th July 2016, venue is The Foreign
Correspondents’ Club of Japan

http://www.fccj.or.jp/about/access.html
———————————————————

***********************************************************
END

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+++ ABOUT US

STAFF
Written by: Terrie Lloyd (terrie.lloyd@japaninc.com)

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